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3 Quick Tips For a Website That Sells

By Anna Johnson on October 7th, 2008

Here are three (3) super quick – and super powerful – tips for designing a website that sells. I pinched them from Eben Pagan, who emphasized these particular ideas during his Altitude program trainings.

Above all:

  1. As soon as they land on your website, your visitor should know instantly that they’re in the right place.
  2. Excite your visitor and suspend their disbelief. (We’ll talk about how to deal with ‘lazy skeptics’ i.e. most of your prospects in a later Kikabink Lab article).
  3. Your visitor should leave your site better off than when they arrived.

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