Social media influences buying decisions. That’s the upshot of recent research by Wantlet, Inc. Wantlet surveyed 700 people and found that 75 percent would read an advertisement or visit a product web page if a friend or family member made an online recommendation to so do.

Indeed, over 82 percent of those surveyed said they sought social input when looking for deals and product comparisons.

In other findings, Wantlet found that the purchase decisions of 66 percent of respondents were positively influenced by online product experts. In addition, more than 70 percent of survey participants said entertainment media and clothing were the two categories where social networking and its influence had the most impact on shopping.

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This entry was posted on Monday, March 28th, 2011 at 10:07 am and is filed under Ecommerce, Market Research, News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.