There’s no such thing as bad publicity, right?

Well, I don’t quite agree, but I do think publicity CAN be a boon to anyone involved in Internet marketing.

Beyond the obvious - i.e. having your name, your company, your website, etc widely talked about, enabling you to attract the attention of more prospects - there are also indirect benefits. For example, having tons of back links from other websites, which, in turn, helps increase your search engine rankings, bringing your site to the attention of more prospects, and enabling you to attract and convert more customers.

So how do you get heaps of publicity? Well, one way is to pump out press releases. Another is to hire a PR firm to do that for you… and hopefully line up interviews with media heavyweights.

But regardless of whether you do either of these, there are three (3) things that are critical to the getting sufficient publicity.

These three things are what Jason Calacanis – founder and former CEO and editor of now-defunct Silicon Alley Reporter magazine, founder and former CEO of, Weblogs Inc., and current CEO of Mahalo – says have led him to be the subject of stories and articles in the New Yorker and WIRED (twice!), and on television programs including Charlie Rose, 60 Minutes, Nightline, CNN, Fox News, Bloomberg and countless others. And Mr Calacanis has never used a PR firm.

What are these 3 essential tips for getting publicity. They are to:

1. Be amazing
2. Be everywhere, and
3. Be real.

Okay, I’m sure you want to know more than that. Well, head on over this article where Mr Calacanis gives some detailed advice on how to implement “be amazing, be everywhere and be real” into a solid strategy for getting heaps of publicity.

Source: Jason Calacanis, “Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company”, Silicon Alley Insider, August 21, 2008

Tags: 3 Things, Back Links, Bad Publicity, Charlie Rose, Cnn, Fox News, Getting Free Publicity, Getting Publicity, Heavyweights, Indirect Benefits, Jason Calacanis, Nightline, Pr Company, Pr Firm, Reporter Magazine, Search Engine Rankings, Silicon Alley Reporter, Television Programs, Weblogs Inc, Well Head

This entry was posted on Friday, August 29th, 2008 at 4:11 am and is filed under Feature, Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.