2 Out of 5 Online Video Viewers Abandon Video Within One Minute
By Anna Johnson on October 6th, 2010Research from Visible Measures shows that 20 percent of online video viewers abandon a video within 10 seconds of it playing… 33 percent abandon it within the first 30 seconds… and 44 percent – 2 out of 5 viewers – abandon it within a minute.
In other words, almost half your audience is gone within a minute of your video playing!
Visible Measures, which studied how viewers consumed 40 million unique 5 minute video clips, found that viewers progressively drop off as the video continues.
Of course, these are average numbers, but you might find them to be useful benchmarks when evaluating your own online videos.
