10 Ways To Boost Your Email List
By Anna Johnson on January 30th, 2009Based on hundreds of case studies, MarketingSherpa has compiled a list of 10 proven, low-cost tactics to increase the size of your email optin list.
MarketingSherpa explains each tactic in detail in its article (free registration required). In the meantime, here’s a summary of the 10 tactics it lists for increasing your email optin list:
- Increase the incentive for subscribers to refer friends e.g. by way of ‘tell a friend’ forms or otherwise. Whatever you’re offering now, increase the offer and see what happens (or, ideally, split-test it).
- Strategically use co-registration by targeting your offer to your co-registration partner’s list. MarketingSherpa also suggests keeping your offer or description short.
- Try co-branded sweep stakes.
- Proactively combat typo mistakes.
- Use delayed pop-ups/overlays to generate optins. One of MarketingSherpa’s case studies found that a 1 minute delay worked best.
- Test new locations for optin forms.
- Test small ‘tweaks’ (e.g. changes to the offer, wording, etc) to see what yields more optins.
- If you use in-bound telesales or in-person sales, get your sales staff to ask for people’s names and emails.
- If you generate physical receipts, place an optin offer (including the URL) on such receipts.
- Use a ‘change of email address’ form to allow people to update their details.
Source: MarketingSherpa “10 Proven Low-Cost Tactics for Boosting Email Opt-In Lists”
January 30th, 2009 at 11:48 pm
G’day All
I want to pick up point 4 from the list of 10 things to do. And just expand it a bit. Typos a the bane of my life. The thing is though, that I am one of those annoying people who can actually spell. So I can recognise a typo when I see one. But we have to accept that not everyone can spell. More, that some people don’t think it matters.
So, when I see a billboard sign on a building advertising “stationary”, I begin to wonder. And when I see the same thing in online sales pages, I become more certain that it is not always just a typo.
I guess that I expect people with a higher level of education to know how to at least recognise a spelling error. Apparently I am wrong. The other day, I called on a lawyer. While I was waiting, I picked up her business card. Imagine my surprise to learn that she was a “principle” of the firm. No doubt she is, but I don’t think she was using the right word. Do you?
Cheers
John
January 31st, 2009 at 12:10 am
Not that anyone is a lawyer around here or anything
And not that anyone would be guilty of the occasional typo! Actually, the idea is really to implement ways to ensure someone gives you the right email address and doesn’t, somehow, make a mistake (which effectively means you can’t mail to them). For example, writing jim@webste.com instead of jim@website.com Love the comment though 