10 Ways Google is Boosting Revenues, Cutting Costs
By Anna Johnson on December 23rd, 2008Silicon Alley Insider has provided a nice summary of Google’s moves to boost revenues and cut costs over the last few months. And no, if you noticed more ads on Google’s search pages, it’s no accident.
Here are eight ways in which Google is driving revenues, followed by two ways it is cutting costs…
- Placing ads on Google Images, News and Finance.
- Introducing new types of ads for Google Maps.
- Allowing search ads on YouTube.
- Releasing ads for the iPhone and G1.
- Allowing parked-domains to display AdSense ads.
- Displaying – wait for it – 75 percent more ads on search results pages.
- Allowing beer, wine and hard liquor ads on Google Adwords.
- Subleasing its New York office space.
- Cutting contractors, travel and food.
- Effectively abandoning the ’20 percent rule’ where engineers could spend one day per week to work on projects they considered cool. Now, engineers must work on projects that will make money and benefit Google’s shareholders.
Source: Nicholas Carlson, “How Google Deals With A Recession,” Silicon Alley Insider, December 18, 2008
December 23rd, 2008 at 7:40 am
Even giants Google are having to tighten their belts! It also goes to show how important marketing is, it is the one thing not to cut from the budget, in fact it should be increased!