MarketingSherpa recently released a report describing how online marketers are responding to the recession.

Here are some of the tactics they’re using that may also apply equal to entrepreneurial Internet marketers:

1. Embrace more low cost methods of generating leads, e.g. social media
2. Befriend bloggers and join in their conversations
3. Offer more trial offers
4. Use upsells and cross sells more aggressively
5. Use webinars as low-cost prospecting tools
6. Be ruthless about measuring results
7. Monitor results and respond quickly
8. Offer more payment options
9. Focus more on search engine optimization
10. Target your marketing more

Source: MarketingSherpa, “Special Report: Marketing During a Downturn, Part 2: 24 Real-Life Strategies Marketers Are Using to Handle the Slump,” MarketingSherpa, January 5, 2008

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This entry was posted on Wednesday, January 7th, 2009 at 7:47 am and is filed under Ecommerce, Internet Marketing Niche, Kikabink Lab. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.