Total Training - Online Software Training

NetDealroom Facilitates Small and Medium Business Sales

By Anna Johnson on November 8th, 2009

Zebrafish Technologies has launched NetDealroom, a secure, web-based platform for sellers of small and medium sized businesses (SMBs) to enable them to manage the sale of their businesses, from initial contact through to due diligence.

According to Zebrafish Technologies President Jeff Kurtz, NetDealroom offers the same tools utilized in large market transactions at an affordable price for SMBs.

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Amazon Makes It Easy For Affiliates To Tweet Offers… and Break The Law?

By Anna Johnson on November 8th, 2009

Last week Amazon introduced a ‘no brainer’ initiative for affiliates in the Amazon Associates program – a one-click way to send a promotional offer on Twitter.

As explained in the email sent to members of Amazon Associates last week, as an affiliate logged into your Associate account, you simply click on the ‘Share on Twitter’ button associated with the product you want to promote and a new browser window will open with a tweet ready to go.

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Paid Social Networks Set To Earn $1.4 Billion in 2013

By Anna Johnson on November 8th, 2009

eMarketer reports that social networks are on track to make more money from non-advertising income streams in the next few years.

In July 2009, Piper Jaffray forecast that in the U.S. paid social networking sites would earn $627 million in non-advertising revenues in 2009 and more than $1.4 billion in 2013. Piper Jaffray expected most of the revenue growth to come from new and existing networks, as well as greater usage of the premium services offered by established players such as LinkedIn and Classmates.com.

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Pay-Per-Click Pitfalls To Avoid

By Anna Johnson on November 5th, 2009

In her recent Search Engine Watch article, Melissa Mackey provides a useful discussion of the common pitfalls to avoid when constructing and running a pay-per-click advertising campaign.

Check out the article for more details, but here’s a summary of the pitfalls – all of which can cost you a significant amount of money:

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Ebook Readers Set To Be $25 Billion Market By 2020

By Anna Johnson on November 5th, 2009

According to research and advisory firm, mediaIDEAS, ebook reader sales will reach $25 billion by 2020.

Launching its report, ‘The E-paper E-reader Phenomenon: The Dramatic Growth of a $25B Market’ mediaIDEAS notes that whilst in 2006 there were three types of ebook readers, by 2007 there were five, and now there are over 40. The firm expects the number of ebook reader types to more than double in the next 12 months.

Furthermore, while in 2008 1.1 million ebook readers were sold, mediaIDEAS forecasts that number to rise to about 6 million in 2010. By 2020 it expects global annual e-reader sales to reach 446 million units with a value of over $25 billion.

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GPS Advertising Shows Promise

By Anna Johnson on November 4th, 2009

Research by NAVTEQ and Marketing Research Services Inc. (MRSI) indicates the promise of GPS-enabled location-based advertising.

Based on a study of 757 respondents aged 18 and older, the researchers found that 19 percent of consumers who recalled seeing a specific ad on their GPS device clicked through to find nearby retail locations. Meanwhile, up to 6 percent of GPS users actually visited a business location after seeing an ad on their GPS device.

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Most Internet Marketers Struggling To Make an Income Online

By Anna Johnson on November 4th, 2009

Internet marketer Kyle Tully recently surveyed a few hundred of his subscribers. Among his many discoveries was that 71 percent of his list were making less than $500 per month from their Internet marketing efforts.

Whilst Kyle’s research is hardly objective or definitive, his findings are nonetheless interesting and certainly align with a lot of anecdotal evidence, as well as surveys by other Internet marketers.

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Big Brands Fail To Connect with Consumers Online

By Anna Johnson on November 4th, 2009

Digital marketing agency iCrossing reckons that the best global brands – as ranked by Interbrand – are not necessarily the most ‘connected’ brands online.

Based on its ‘Connected Brands Index’, which aims to gauge the quality and performance of a brand’s presence in online social networks, iCrossing’s findings are that:

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iPhone To Overtake BlackBerry As Leading Smartphone

By Anna Johnson on November 4th, 2009

Based on a September 2009 survey of 4,255 consumers conducted by ChangeWave Research, it seems Apple’s iPhone is all set to overtake the BlackBerry as the most popular smartphone. Palm, meanwhile, is falling further and further behind in the race for market share.

BlackBerry usage grew from around 30 percent in June 2006 to peak at above 40 percent in January 2008, and was hovering at just below 40 percent in October 2009. During the same period Palm’s share dropped from being over 35 percent to being around 7 percent. The iPhone grabbed around 3 percent when it launched in July 2007 before growing ten-fold to the 30 percent share of the smartphone market it holds today.

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Jamster Dumps U.S. Affiliate Program

By Anna Johnson on November 4th, 2009

Fox Mobile owned Jamster – which sells ringtones, games and wallpaper for mobile phones – has notified affiliates that it has deactivated the public United States offer and pulled all links associated with its U.S. affiliate program.

In an email sent by the Jamster Marketing Team to Commission Junction affiliates today, Jamster said that the rules and regulations governing the mobile content market had become much more strict, resulting in “countless audits, fines, and affiliate partners links being pulled.”

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