Let me guess why you’re reading this page right now…
You run a small to medium sized business or the division or business unit of a large company. You’re making anywhere from US$100,000 to $10 million in online sales per annum.
But you know you could be making more money.
Much more.
In fact, you know how to make more – by generating more qualified traffic to your website, and converting them into customers.
Trouble is... you know that to get more qualified traffic, more customers, and more repeat customers… you need the expertise – and the hands-on labor – of others. You and your staff simply don’t have the time, training or cutting-edge skills to devote yourselves to generating more qualified traffic and converting it into customers.
But who can you trust to deliver the results you seek? After all, there are many Internet marketing companies, consultants and agencies.
We understand. In fact, Simon Johnson and myself (Anna Johnson) – co-founders of Kikabink – have been in exactly the same boat. From 1997 to 2002 we ran an Internet based security company, and could never find an outside firm we could trust to deliver on its promises.
Sure, they all promised us the world… but none really guaranteed their results.
So, despite the need for our growing company to focus its time and energy on its core business activities and outsource the rest… we ended up doing all our marketing ourselves.
Don’t get me wrong... marketing in the general sense - the process of generating, converting and satisfying customers - is a core business activity. In fact, with very few exceptions, marketing is the core business activity that should dictate every other business activity.
Marketing per se is “big picture” stuff – it’s something that you should always control. But, as all large companies well know – and I learned when I worked as a marketing manager for a big, multinational company - there are certain elements of marketing, and certainly Internet marketing, that are “small picture” and require specialist expertise – like pay-per-click advertising, search engine optimization, website design, copywriting and email marketing.
Such specialist activities should almost always be outsourced to people who eat, live and breathe those things.
So while you, as a business owner, leader or manager, should certainly oversee every element of the “marketing mix”, you shouldn’t be expected to lose sight of the big picture in order to become a pseudo copywriter or search engine expert. (Unless you want to become a real copywriter or search engine expert!
That wasn’t our intention with our Internet security company, but it was kind inevitable. After all, I had previously been a copywriter at an advertising agency… and Simon was a technical whiz who’d been using the Internet since 1989!
So we ended up eating, sleeping and breathing Internet marketing… in fact, it would be fair to say we became Internet marketing junkies. We spent a very significant portion of our income acquiring and testing products and services. You name it, we bought it - books, DVDs, e-books, courses, seminars, downloadable mp3s – the lot! And I guess that’s turned out for the best because now we know what works and what doesn’t
But it’s not so great if you want to maximize the potential of your original business. And I know for a fact that, for all our successes, because we were so thinly spread, we did not maximize the success of our Internet security company.
I’m sure you don’t intend to make the same mistake. After all, you are making money. And you may have used external Internet marketing consultants in the past.
But let’s face it, you’re here because you’re not happy with your Internet marketing to date, and you want RESULTS from a company you can TRUST.
You’ve come to the right place.
Kikabink is a company you can trust. Not that you should simply take my word for it. Trust isn’t just given - it needs to be earned. But we’re willing to earn your trust… and you don’t have to pay us a single cent. If you’ve subscribed to our email newsletter, Kikabink Internet Marketer, you’ll know what I mean. By subscribing to this newsletter (you can subscribe by filling in the form on the left of this page) you’ll get our weekly newsletter… full of free traffic generation and conversion ideas, tips and strategies to make your Internet marketing more profitable. That’s just one way we’re willing to earn your trust. Another is our offer of a free telephone consultation before you decide to work with us.
Moreover, we’re dedicated to getting results for you. You may have noticed our slogan, “We Generate and Convert Traffic… Guaranteed.” That really does summarize what we’ll do for you. Depending on what exactly you want, we’ll get you more traffic, and we’ll get you more customers. And if, for some reason, we fail to do this, we’ll keep on working for you – for free – until we do.
What We’ll Do For You
We concentrate on the most important strategies for generating and converting traffic, and therefore growing your online profits. To be specific, here’s what we offer:
General
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Internet Marketing Analysis – want to know if your current Internet Marketing is really working – if it’s giving you the results – sales and profits – you deserve? With an Internet Marketing Analysis we’ll thoroughly evaluate your website traffic generation and conversion so you can find out for sure, what you’re doing wrong, what you’re doing right… and what you should be doing to grow your sales and profits. This process alone may mean thousands, maybe millions, of dollars of extra revenue and profits to your business. Click here to learn more.
Website Traffic Generation
It’s been said that 85% of all online sales originate on the search engines. That’s why, when it comes to traffic generation, all our efforts are focused on the two main arms of search engine marketing:
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Pay-per-click (PPC) search engine marketing – the most rewarding advertising and traffic generation medium for many small and medium sized businesses that sell online! Our PPC marketing services help you use this incredible tool to not only attract more website traffic, but more traffic that’s qualified to buy your products or services. And of course, we ensure that your PPC campaigns are return-on-investment (ROI) positive. Click here to learn more.
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Search engine optimization (SEO) – still the “Holy Grail” for anyone who sells online, with the potential to send you loads of traffic… all free. We’ll optimize your website to generate more traffic and ensure that it receives highly targeted, qualified traffic. Click here to learn more.
Website Traffic Conversion
Website traffic conversion is about converting your web traffic into customers. The more you convert, the more you sell, and the more money you make.
Sounds simple, but studies show that most websites are doing a terrible job converting traffic into customers. A study by cPulse found that 85% of visitors to a new website left due to poor design. Even worse, a study reported by Trafficology showed that 70% of people who came to a site specifically to buy something from that site, left without purchasing! Why? Because the website couldn’t convert.
But it gets worse. If you ask many Internet marketers what the average conversion rate was, they’d probably say 1% or 2%. A really good site converts 3%. An exceptional site like Amazon.com converts 12%.
That means the vast majority of the visitors to your website do not buy!
This might sound like bad news… but it’s actually great news! Because if you’re only converting 1% of your traffic into customers, imagine what your bottom line will look like if you increase that to 2%, or 3% or more? All, without spending any more money on advertising or even trying to generate more traffic!
Well, let’s just say that if you went from 1% to 2% without any increase in your costs, your net profit would triple (that’s a 200% increase in net profit)! And if you increased your conversion rate from 1% to 10% (you made ten times as many sales), your net profit would increase by 1,800%!
That’s the power of converting traffic into customers.
And that’s why we devote ourselves to the most important elements of traffic conversion:
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Website Optimization – we don’t simply design, or re-design, your website. We re-engineer it to sell more – or, in other words, to convert more of your website visitors into customers. The layout, color scheme, images, shopping process, and all the other elements of your website all play an essential role in converting visitors into customers… or sending them away empty-handed. Consequently, we analyze and re-engineer your website so that it converts more traffic into customers. Click here to learn more.
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Online Copywriting – like your design, the words on your website will either make, or break, a sale. We painstakingly go through all the text on your website to evaluate its “selling power”. We then write - or rewrite your web copy - so that it works much harder to persuade visitors to buy your products or services. Click here to learn more.
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Email Marketing – we urge you to capture the names, email addresses and other relevant information of your website visitors in return for giving them something of value. Once they’ve “opted in” to receive regular communications from you, you can use carefully constructed “autoresponders” and other emails to get them to buy your products and services. Don’t know exactly how to do this? We show you how – and, if you want, we even do it for you. Click here to learn more.
How We Work With You
Since all our work is based on the Internet, we’re Internet based as well. Which means we work and communicate with you via the Internet and telephone. We know you’re busy, so we won’t waste your time with boring “meet and greet” meetings. Which you’ll probably appreciate if you’re located in another country!
Your First Consultation Is Free
Before we work with you, we’d like to have a chat over the phone to get an understanding of who you are and what you want from us, and to assess whether there’s a “fit” between us. You’ll get to size us up too. If we both agree that there is a “fit”, we’ll also use this consultation to work out a quote. This first consultation is completely free, but it will give you invaluable insight into what your Internet marketing opportunities are and what we can do for you.
Our Guarantee
Let me explain our slogan – “We Generate and Convert Traffic… Guaranteed.” What does that mean? Simply put, it means we will achieve the results we promise you… or we’ll keep working for you for free until we do. For you, it’s a no-lose proposition. You can feel confident that when you engage us, we will deliver the results you want. For us, it reflects not only complete confidence in our abilities, but also a deep conviction that you should not have to pay for services that don’t work. Why doesn’t everyone offer a guarantee like this? We don’t know. Lack of confidence in their work, a reluctance to work for free in case things don’t go to plan (hey, we all make mistakes, right?), because “that’s not how we work”… Whatever the reason, we don’t buy it – and neither should you.
So what should you do now?
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