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Anna Johnson - Web Site Traffic Generation and Conversion Expert

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Frequently Asked Questions - Frequently Asked Questions About Our Internet Marketing Products & Services

About Our Internet Marketing Services

1. What kinds of clients do you work with?

We work with small and medium sized businesses and the business units of large companies with, or on track to achieve, online revenues of US$100,000 to $10 million.

We’re also a direct response Internet marketing company, meaning that our Internet marketing services are aimed at delivering specific results – traffic (leads / visitors) and conversions (sales / customers) - that can be tested and quantified.

FAQ Topics

Other – non-direct response – Internet marketing companies, like most web design firms and traditional advertising agencies simply focus on creating your online marketing campaign or website. These so-called “interactive agencies” try to promote and maintain the brands of their clients, rather than achieving specific results.

While we believe in brand building, in our view getting customers comes first. Our philosophy is that you build a great brand by consistently getting sales and building a reputable business.

So if you want Internet marketing services that deliver solid results – like sales and profits – you’ve come to the right place.

2. Do you screen new clients or will you work with anyone?

We screen our clients – we do not work with just anyone.

Just as you carefully select your Internet marketing firm, we too handpick our clients. Specifically, we look for organizations or website owners that we:

Believe that we can work with on a mutually rewarding basis;
Can help in a significant way; and
Like working with and feel is a match with us. After all, we are passionate and enthusiastic about what we do and want to be around similar people.

We don’t work with any anyone:

We view as promoting products or services we consider illegal or immoral;
Requests us to undertake actions that could violate the terms of service of any search engine or directory; or
Requests us to undertake actions that may breach an industry code of ethics.

As a general rule of thumb, we don’t work with pornography sites, spammers, or people who want us to use “black hat” or anti-competitive techniques.

3. Why should I purchase your Internet marketing services when I can do it all myself (I’ve got plenty of books and resources that tell me how)?

Interesting question – and we’ve got a question for you: if you can do it all yourself… why are you here? Is it because you need us to give your website a “sanity check” because it isn’t performing? Or is it because you know what you should be doing – having read books, attended seminars and listened to experts – but don’t have the time or resources to do it yourself?

You see, a lot of our clients know exactly what they should be doing… but they’re too busy focusing on other aspects of their business to put enough time and effort into generating and converting traffic.

That’s where we can help – we can do it for you.

4. Tell me about your guarantee…

We Generate and Convert Traffic. Guaranteed.

This guarantee means we will achieve the results we promise you… or we’ll keep working for you for free until we do.

For you, it’s a no-lose proposition. You can feel confident that when you engage us, we will deliver the results you want. For us, it reflects not only complete confidence in our abilities, but also a deep conviction that you should not have to pay for services that don’t work.

Why doesn’t everyone offer a guarantee like this? We don’t know. Lack of confidence in their work, a reluctance to work for free in case things don’t go to plan (hey, we all make mistakes, right?), because “that’s not how we work”… Whatever the reason, we don’t buy it – and neither should you.

5. I don’t know enough about you – how can I be sure you’ll deliver on your promises?

Please take the time to read all the material on our website – particularly, the information about our Services, Success Stories, About Us, and this FAQ. These will give you a good idea about who we are, what we provide, and our dedication to deliver on our promises… guaranteed.

Also, sign up to our email newsletter, Kikabink Internet Marketer, so you can receive free traffic generation and conversion ideas, online marketing tactics and website marketing strategies to make your Internet marketing more profitable (just fill in the box on the left-hand side of this page).

Finally, apply for an Internet Marketing Analysis. This is a low-cost solution that will not only give you invaluable feedback on the performance of your current Internet marketing efforts – feedback that could be worth thousands, maybe millions, of dollars to your business – but will also give you a taste of what we can do for you.

6. What makes Kikabink better than any other company offering Internet Marketing Services?

We could point to our experience marketing on the Internet since the mid-1990s… our exclusive focus on website traffic generation and conversion… our no-lose guarantee… our free newsletter… but ultimately the key difference is that when you engage Kikabink… you get US. We’re passionate about Internet marketing, we take pride in our work, and we’re committed to achieving outstanding results for you. And no one else thinks, works or performs like we do.

7. There are other website traffic generation and conversion methods - why don’t you offer those as well?

Our time is limited so we only focus on the most important aspects of generating and converting website traffic.

It’s been said that 85% of all online purchases originate from the search engines, so getting your search engine marketing (pay-per-click advertising and search engine optimization) right is the most important aspect of generating web site traffic. In relation to conversion, we practically cover all the bases. There isn’t much more to converting traffic than optimizing your website, website copy and email marketing.

Having said this, if you require additional assistance, just let us know.

8. Why do you need to analyse my business – can’t you just skip this and start helping me with my website traffic generation and conversion?

We recommend against skipping this step. It’s essential that we understand your target market, positioning, unique selling proposition, products and services and overall business in order to provide you with the best possible service. Marketing is the process of generating, converting and satisfying customers. In order to generate and convert customers (our focus) we need to persuade your prospects that you have the solution they’re seeking. How can we be persuasive if we don’t understand them, understand you, or understand your products or services?

Now, that doesn’t mean we have to spend a lot of time analysing your business. If you already have a good grasp of your target market and business, it may simply be a matter of you answering some questions or sending us a copy of your marketing plan.

9. What if I don’t like your advice and don’t follow all your recommendations?

While we strive to please our clients… we guarantee that we’ll deliver results, not that you’ll like our advice. However, if you don’t implement our recommendations, we simply can’t guarantee any results at all. So if you do wish to engage Kikabink, take advantage of our expertise… let us deliver the results that you want.

10. Will you manage all my online marketing for me?

This is not something we advertise as we’re pretty tightly focused in terms of the services we offer. However, we may consider managing all, or a good deal of, your Internet marketing efforts if we can reach a mutually satisfactory arrangement.

11. Will you maintain my website for me?

We’re Internet marketers, not webmasters. While we’ll certainly manage the Internet marketing aspects of your website on an ongoing basis (including dealing with any relevant technical issues that arise), we won’t be able to host or maintain your website.

12. If I let you manage my pay-per-click campaign and I later want to control it myself, how will you enable me to do this?

We’ll give you all the information you need – from the keywords we’re using to the reports we’ve created – to enable you to continue running your pay-per-click campaign.

13. Do you offer any “offline” marketing services that generate qualified website traffic for my website?

Great question, because offline marketing is a powerful way to generate qualified traffic to your website. Again, this isn’t something we advertise, but we do have many powerful strategies when it comes to offline marketing. Feel free to contact us to discuss these with you.

14. I’m not sure which of your services I need - where should I begin?

The best, lowest-cost way to begin is to get an Internet Marketing Analysis. That will clearly indicate what changes we need to make to radically boost your profits.

Following the analysis, we’ll advise you on:

How we suggest working with you
What Internet marketing services you need
What the costs will be, and
A suitable action plan.

Alternatively just call us - or get us to call you - and we’ll have a chat about your business and requirements over the phone.

How We Work

15. What’s the process for getting started?

Unless you apply for an Internet Marketing Analysis, the first step is a free, no obligation consultation. We’ll discuss your business and goals, and get to know each other a little. If we think we can do business together, we’ll tell you the Internet marketing services we recommend, and give you a quote. We may or may not be able to give you a quote during this consultation, but regardless, we’ll prepare a formal written quote, including a description of what we’ll do for you, the results we intend to achieve (backed up by our guarantee), and our proposed time frame. If you accept our quote we’ll get to work!

16. I’d like to meet you face-to-face – can you come over, or can I come to you?

If it’s feasible we’d be happy to meet with you in person. Alternatively, we can speak with you via the phone or the Internet. Of course, we may be continents apart so meeting in person just won’t be cost-effective for either of us.

We are also considering running client bootcamps where we can assemble all our clients once or twice a year and take the time to meet in person, talk business, share advanced Internet marketing strategies and tactics, and have a little fun!

17. We’re in different time zones – how will you deliver all your services to me and how will we be able to communicate?

Since our services are Internet based, we’ll be able to deliver them to you over the Internet, wherever you’re located. In terms of communicating – we can use email, Internet chat, telephone, teleconferencing or video conferencing as required. Yes, there may be times when we need to talk and it’s 2 pm where you are, and 3 am here. But we’re prepared to to speak with you at odd hours (for us) if necessary.

18. Who will do the work?

Either Anna or Simon Johnson will be your main contact. They will oversee the delivery of the Internet marketing services we perform for you. In all cases, Anna and Simon will personally review, assess, modify if necessary, and give the “green light” to any material produced by our team.

19. How long will it take for you to perform your services for me?

This depends on what we’re doing for you. It might take us a few hours to turn something around for you – for example, some simple copy – or it might take several weeks if we have to wait for search engines to display your website in their search results. However, before we commence any project we’ll agree a suitable timeframe with you and work on that basis.

About Our Fees

20. Is your quote fixed… or are there any hidden charges?

Once we give you a quote, that is all you’ll pay for our services. There won’t be any hidden charges. However, depending on the services we provide, you will also need to pay the costs of:

Your PPC campaign (i.e. to the search engine(s));
Any third party software program or service you need (e.g. shopping cart, email management software); and
Any travel that’s required (if you need to meet with us).

21. Your Internet marketing services seem a little expensive… How can you justify your fees?

I hope you don’t think we’re too expensive – there are consultants who charge much, much higher fees (see below). On the other hand, I can understand that engaging us costs more than you doing all this yourself… or engaging another consultant who charges less.

But let us put our fees in perspective… and compare the real cost of engaging us to doing it yourself, or engaging someone else.

First of all: we guarantee our results. When we discuss your goals and agree on a plan for achieving outstanding results, we’ll achieve those results or we’ll work for free until we achieve them. So you can’t lose. If we do what we say we’ll do, you’ll have the results you want. If we fail to deliver, we’ll keep on working for free until we do.

Secondly, look again at what we do for you. Will you go to the same effort for yourself? Or will some other consultant (who charges much less), go to the same effort and guarantee their results? Will you, or they, be as “religious” about analysing where you are now, getting the strategy right and constantly innovating, testing and tracking so your results only get better? Regardless of what we do for you, we’ll approach the task with unmatched skill and professionalism.

Thirdly, we’re perfectionists (bordering on obsessive) who take tremendous pride in our work. When you consider engaging some other consultant or agency, ask yourself: do these people have the same passion, experience, knowledge and skills? Are they likely to stay up all night, sweating over your business… simply because they can’t face themselves in the morning if they don’t get it right? That’s the level of commitment you’ll get from Kikabink.

Finally, the first consultation is free. Want to know exactly what it’s going to cost? Want to know whether we’re right for each other? We want to know too. Call us – or get us to call you – for a no obligation chat.

22. Your Internet marketing services seem low compared to some other companies - why?

For every person who thinks we charge too much, there’s someone else who thinks we charge too little!

We believe our fees are reasonable. Yes, they’ll probably increase over time. But for now, we think they’re fair… and we’re proud to offer such great value for money!

23. Can I just pay you on a contingency / performance basis?

No. We’ve structured our fees to be fair and to ensure we both have a vested interest in achieving results. Your investment is not just an investment in us – it’s an investment in getting the results you want.

24. When do I need to pay you?

We require you to pay all fees in advance. For ongoing engagements, for example, for monthly services or retainers, we require you to pay one month in advance.

25. Why can’t I just bill you after you’ve completed the work, or on 30 or 60 day terms?

Like your business, Kikabink relies on consistent cash flow. We can’t devote ourselves fully to your needs, if we’re worrying about paying the bills.

26. Can I pay a lower rate per service if I purchase several or all your services, or get you to manage all my online marketing?

Yes, on a case-by-case basis, we will negotiate a lower rate per service if you engage us to do everything for you.

General

27. I’d like to work for Kikabink – what career opportunities do you offer?

Great!

We’re currently looking to build a resource pool of professional, talented, experienced freelancers: copywriters, web designers, web programmers and experts in pay-per-click advertising and search engine optimization. If this sounds like you, please send your cover letter and CV to our email address. Please include recent samples of your work and other relevant experience. (Please don’t apply if you don’t have solid Internet marketing experience.)

28. I’d like to recommend your services to my own clients – will you pay me a referral fee?

Sure, please call or email us and we’ll set it up.

29. I’m still not convinced – I need to know more about you and what you can do for me…

You’re a hard nut to crack, aren’t you?

Well, why not give us a call? We can discuss your concerns and you can get to know us a little better. There’s no obligation, and no cost.

Also, why not sign up to our email newsletter, Kikabink Internet Marketer, where you’ll receive free traffic generation and conversion ideas, tips, tactics and strategies to make your Internet marketing more profitable (just fill in the box on the left-hand side of this page).

Finally, you should seriously consider applying for an Internet Marketing Analysis. You’ll not only get the low-down on the performance of your current Internet marketing efforts, but you’ll also get a taste of how we work, what we can do for you.