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Marketing online really shouldn’t be that hard.
You’re attracting traffic, making sales… but, for some reason, the big bucks continue to elude you.
Even customers who have bought your products and services… don’t seem to return to buy more.
Join the club.
You see, depending on your visitor-to-customer conversion rate, 97% or 99% or some similar percentage of visitors to your website… end up leaving your site rather than buying from you.
Even the best online companies lose the vast majority of their visitors rather than get them to buy. According to a study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales. |
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Don’t get me wrong. When you realise that compared to say, retail shoppers, most online shoppers, are – by their very nature – less committed to buying straight away, you’ll understand that 12.8% is fantastic!
But that’s just it – most web shoppers are not interested in buying straight away. That doesn’t mean they don’t want to buy at all!
In fact, a good portion of that 90-something percent of visitors that most Internet businesses are losing, may be quite interested in buying your products and services.
But, before they do, they just want to look at a few other sites… think about your offer a little more… check with their spouse or boss whether they should really purchase from you… and do a hundred other things before returning to you site!
And here’s the nasty truth – most of those first time visitors to your website won’t return… ever!
Want to know why you’re not making the big bucks? Because the vast majority of prospects for your products and services are not returning to your website.
Now, let’s turn this around. Imagine how much money you’d be making if you got more of those people to buy… As you’ve probably read elsewhere on this website, just by converting more visitors into customers by 1%, you could increase your bottom line profits by 200% or more!
How To Capture The 97%
So what are you doing to convince that 97% to return to your site and buy?
If you have “sticky” content – content on your website that keeps people coming back – that may work to some extent. But are they returning to your website to buy, or to enjoy your sticky content?
We believe the most powerful way to convert the 97% into customers, is to acquire their names and email addresses in order to create an ongoing communication… and to use that to convince them, over time, to come back and buy from you.
How do you get visitors to give you their name and email address? You must offer them an incentive - something they want so much that they don’t mind giving you their name and email address.
Now, this shouldn’t be just any incentive - it should relate to your products and services, for reasons I’ll give below.
Once you have someone’s name and email address, you can send them news, tips, information, and product / service offers as frequently, and for as long as, they’re willing to receive them.
How Email Will Convert Your Subscribers Into Customers
Effective Internet email marketing requires focus, hard work and as with all other elements of direct response Internet marketing, a total commitment to innovation, testing and tracking.
However, we’ve found that the most effective types of emails that convert subscribers into customers are those that:
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Allow you to develop rapport between you and the subscriber. People will only buy from you if they know, like and trust you. So use your Internet e-mail marketing to become known, likable and trustworthy.
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Convince them of the value of your products and services . Once your subscribers know, like and trust you, you need to convince them that what you are selling right now offers them so much value that they must buy it.
Ideally, your optin offer, email series – either in the form of automatic responses (autoresponders) or intermittent email messages or newsletters from you – and your products and services all work together to persuade the subscriber to buy.
You achieve this by ensuring that they each relate to one another.
For example, let’s say you’re a financial planner. Your optin offer might be a free report on the major kinds of investments (property, stocks, etc) and a subscription to a regular email newsletter about investing. Once someone subscribes to your list, you automatically send him or her a series of emails (autoresponders) that highlight the major points in the free report. Why would you do this?
First of all, because of what you’re not doing.
You’re not harassing them to buy from you – instead, you’re helping them to get the most out of the free report you’ve provided to them. This is a way of garnering trust.
Secondly, you do it because when your subscribers “consume” your free report, they’ll see the value in your services.
Now, you’ll also use your regular – perhaps weekly – email newsletter to communicate news, trends and your opinions about investing. This is another opportunity to garner trust and convince subscribers of your value.
You never give everything away – rather, you hint at the even greater benefits to your subscribers of purchasing your services. And in this way you also use the newsletter to provide appropriate plugs for your services.
All in all, you provide your subscribers with so much value… yet also hold out the promise of even more benefits if they buy from you… that they come to know, like and trust you… become convinced of your value… that they buy.
Now, you can use all kinds of optin offers, autoresponder sequences, and types of email communications for this purpose. And, as with anything, you’ll want to innovate, test and track in order to improve the performance – in subscriber to customer conversions and bottom line profits – of your Internet email marketing efforts.
How We’ll Develop and Manage Your Email Marketing To
Massively Increase Your Profits
We’ll methodically plan, develop and manage your email marketing to get the best possible results for you.
Here’s what we’ll do:
1. Business analysis – First, we’ll analyze your target market, business, positioning, unique selling proposition and products and services in order to understand your business objectives and the current and/or potential role of email marketing.
2. Plan email marketing strategy – We’ll then advise on a suitable optin email marketing strategy, including optin offer(s), autoresponder sequence(s), email newsletter strategy, and email style (rich media, HTML and/or text).
3. Choose email marketing solution - If you don’t already have an email marketing solution (software or service), we’ll help you choose a suitable provider based on your requirements.
4. Develop email marketing elements – We’ll develop all the elements of your email marketing campaign. We’ll even prepare, or assist you to prepare, the autoresponder messages and newsletter content.
5. Develop landing pages – We’ll develop landing pages as required. If you want to test the effectiveness of different offers / promotions among your email subscribers, this is usually mandatory.
6. Manage e-mail marketing campaign – Finally, we’ll manage your email marketing campaign, including regularly providing you with reports on the results achieved. Such reports will include:
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Deliverability and bounces
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Open rates
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Subscribes and unsubscribes
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Comparison reports – statistics for different sublists
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Click-through rate
We’ll also innovate, test and track your email marketing on an ongoing basis in order to continuously improve your results.
So What Does It Cost?
We’ll quote a project fee based on your individual requirements, but here’s a guide to how we structure our fees, and the minimum you can expect to invest:
Email Marketing
(All prices in USD)
Fees do not include the cost of any third-party email programs or services.
For questions about pricing, see our FAQ. |
Research and recommendations: from $400
Email solution setup: from $400
Autoresponder / newsletter writing: from $400
Copy innovation, testing and tracking: from $400 per month
Total: from $1,600
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Claim Your Free Initial Consultation
| Call us for a free, no obligation consultation on +1 (213) 985 3133* or leave your details here and we’ll call you: |
| *Mon – Fri, 9 am – 5.30 pm, Australian EST (i.e. Melbourne time). To check what time this is for you, visit: Time and Date |
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